A little story about how Homerunner helped and enabled Dilling to be able to bring premium wool to the world
Quality is not only something customers feel when they touch a garment. It is something they experience throughout the entire buying journey. For Danish wool specialist Dilling, quality has always been the foundation of the brand. From carefully selected natural fibers and responsible production to timeless design, every detail is considered.
When Dilling decided to expand internationally, that same level of quality had to carry through to delivery, customs and customer experience. Selling premium wool products globally is not as simple as opening international shipping. Export markets such as Norway, the United Kingdom and the United States sit outside the European Union, each with their own customs rules, VAT structures and delivery expectations. Without proper planning, even strong brands can face delays, unexpected costs and frustrated customers.
For Dilling, protecting the brand promise meant getting logistics right from the very beginning. Dilling built a logistics setup designed for international growth. The focus was on planning first and scaling second. This meant selecting the right mix of carriers for each market so customers would meet familiar and reliable delivery options, while Dilling retained control over cost, performance and flexibility. Rather than relying on a single solution, the setup was designed to adapt to different countries, volumes and customer preferences. Equally important was customs handling. Shipping wool products to markets outside the EU requires clear and compliant customs processes, correct product data and smooth handling of duties and VAT.
Homerunner helped simplify these flows, ensuring that shipments moved efficiently through customs and reached customers without unnecessary friction. By making clearance predictable and transparent, Dilling could offer international customers a buying experience that felt just as seamless as shopping locally. With the right planning in place, international expansion became a structured journey rather than a risky leap. Dilling could focus on telling their story, developing their collections and serving customers worldwide, confident that logistics would support the brand rather than challenge it. What started as an export initiative quickly evolved into a scalable setup ready for continued growth across borders. The result is an export adventure built on the same principles as the products themselves. Thoughtful design, uncompromising quality and attention to detail. With the right logistics foundation, Dilling has proven that premium products deserve premium delivery, no matter where in the world the customer lives.
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