During the Covid-19 pandemic, people started knitting like never before, and a small company in Denmark suddenly saw an opportunity to go global.
When Danish fashion brand Maya Freya decided to expand beyond Denmark, Norway was a natural next step. The brand already resonated strongly with Nordic customers through its focus on comfort, quality and effortless style. What could have become a complex and time-consuming market entry instead turned into a fast and focused launch that took only a few days from decision to execution.
The key was logistics. Entering the Norwegian market requires more than simply turning on international shipping. Carrier setup, delivery expectations and customs clearance can quickly slow momentum if not handled correctly from the start. Together with Homerunner, Maya Freya laid the foundation for a smooth and scalable launch.
Homerunner helped establish the right carrier setup for deliveries into Norway, ensuring customers experienced reliable and familiar delivery options from day one. At the same time, customs and clearance processes were simplified, removing friction around VAT, duties and cross-border compliance. With these elements in place, Maya Freya could focus on their products and brand rather than operational complexity.
The result was a rapid market entry that felt controlled and confident rather than rushed. Within days, Maya Freya was live in Norway with a setup ready not just for launch, but for growth. What began as a practical expansion quickly became the beginning of an adventure, opening the door to new customers, new insights and new opportunities across borders.
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