Alternative to Ingrid

For companies in the Nordics and Europe shipping more than 100,000 parcels a year.
Last updated 12 August 2026.


Ingrid is a strong platform for optimising the delivery experience in checkout, on the tracking page and in the returns flow. That part they solve well. What it does not solve is who owns the carrier agreements, who handles customs, and who you call the day a shipment gets stuck.

Homerunner is a single logistics service for companies shipping more than 100,000 parcels a year across the Nordics and Europe. Platform, carrier agreements, customs clearance and day-to-day operations are part of one agreement, so you can spend your time on the business instead of on the system. Add direct access to your live freight data through MCP services, and you stay ahead of the business at all times.


Five questions that decide whether a switch is worth it

Ingrid is software that sits on top of your carrier agreements. You still have to negotiate with PostNord, Bring, DHL and the other carriers yourself. Ingrid simply books through their API. The software is new; the carrier agreements are still your problem.

The EU customs changes from 1 July 2026 have made correct HS codes and product data a requirement, not a detail, and the rules tighten further towards 2028. Webshipper's customs function handles export documentation, not full customs clearance. Ask who owns the process the day a shipment gets stuck in customs.

Ingrid is API-first. That is a strength for teams with technical capacity. If you do not have an integration specialist in-house, you will need a partner.

That is time and money before you are live. Ask what your total onboarding time realistically looks like.

Ingrid is a software product. There is no named logistics contact who knows your setup as part of the agreement.

Ask who you call the day a carrier makes a mistake that hits your customers.

Ingrid is built for e-commerce parcels. B2B orders, store replenishment and heavy goods are not part of the platform.

If you ship a mix, they live in separate systems, each with its own setup and its own support.

This is what you get with Homerunner

Carrier agreements, platform and operations in one agreement
At Homerunner you are not buying a software licence and building the rest yourself. You get the platform, the carrier agreements and the day-to-day operations in the same agreement, with one invoice and one place to call.


One setup for every carrier
A multi-carrier network without having to negotiate, integrate and maintain every single carrier agreement yourself. We orchestrate across carriers in the Nordics and Europe, so you can switch, combine and add without a new integration project every time.


Customs and customs clearance as part of what is delivered
Cross-border is where logistics costs the most when it fails. At Homerunner customs clearance is part of what is delivered: documentation, DDP and DDU per market, and help when a shipment gets stuck in customs.


Parcels and pallets in the same flow
Parcels, pallets and groupage freight are handled in the same flow, with the same data and the same support. B2B and B2C do not need separate systems, and store replenishment runs alongside the customer orders.


Live freight data through MCP
Ingrid offers analytics and A/B testing of delivery strategy. Homerunner offers real-time access to your freight data directly through MCP services, so your team and your AI tools can react to broken logistics chains, misconfigured checkouts and delays the moment they happen — not the day after.


Click & Collect and parcel lockers
Delivery choice has become a competitive factor in checkout. We support Click & Collect to your own stores and delivery to parcel lockers, so your customers can choose the collection option that suits them without you having to build and maintain the integrations. You can also rent parcel lockers from us if you want your own for handovers.


Containers and imports
If you also bring goods in from Asia, Homerunner handles container transport from production to warehouse. That connects inbound and outbound logistics in one holistic setup instead of across two suppliers. From container to the customer's door, all handled in the same intuitive platform.


Support with product depth
Our support is built on a strong mix of people and AI. We monitor your shipments 24/7 to anticipate events that could disrupt delivery, and if something does happen, we send a notification to the recipient. If you have questions about parcels or setup, we are ready to help. You are never on your own with Homerunner.

What does switching take?

A system change has four phases, whichever system you are coming from. We start by mapping your current agreements and integrations. Then comes setting up the new flow alongside the old one. Next is a test period with both systems running to make sure everything works, and finally the move of your full volume.

Integrations to ERP and WMS are typically the heavy part, and we build that into the plan from day one. Our onboarding team makes sure you know the procedures thoroughly before we go live.

Moving to Homerunner can take from around 14 days and up, depending on complexity and any special agreements.

Frequently asked questions ...

It depends on what you are actually looking for. Ingrid solves the delivery experience: checkout options, tracking page, returns flow. They do that well for companies that already have their carrier agreements in order and the technical capacity to integrate.

Companies shipping more than 100,000 parcels a year that want a single logistics partner with carrier agreements, customs clearance and operations included should consider Homerunner.

Yes and no. Ingrid is a delivery experience platform; Homerunner is a managed logistics service.

The two solve partly overlapping but fundamentally different problems. Homerunner includes carrier agreements, customs and day-to-day operations in one agreement. Ingrid does not, and does not claim to.

Yes. Parcels, pallets and groupage freight run in the same flow with the same data and the same support, so B2B and B2C do not need separate systems.

Yes. Click & Collect to your own stores and delivery to parcel lockers are available as delivery options, alongside home delivery and parcel shops.

You can choose to use your own if they are better than the ones we have negotiated, or a mix of yours and ours.

With Homerunner you get access to our agreements, which are based on large volumes with the biggest carriers — and therefore a more attractive price.


Not at all. Homerunner's smart checkout module is one of the most advanced on the market, and through MCP services you can optimise your checkout based on data and insight instead of gut feeling.

Book an introductory meeting

Our freight specialists are ready to talk about how we can help you. Book a meeting and get a concrete walkthrough of your freight and customs setup.