A familiar collaboration

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Membership-based beauty commerce across Europe

Luxplus is a Danish e-commerce membership club and online shop that sells beauty, health, and personal care products at discounted prices to its members.

The platform was founded in 2013 and has grown significantly, with several hundred thousand members across Europe, especially in the Nordic countries as well as the Netherlands and the United Kingdom.

The challenge

Scaling logistics while expanding internationally

The business is built on the same membership model in every country: consistently low prices on thousands of products in exchange for a monthly membership fee, high volume driven by a large member base, and logistics handled directly from warehouse to customer.

Members across the different markets therefore gain access to the same type of offers and discount structure, adapted to local pricing, language, and payment methods in each country.

Homerunner and Luxplus are connected through Pakkecenter Nord’s OWM systems, allowing data to flow seamlessly from order to shipment. When an order is created at Luxplus, it is automatically prepared for handling within Pakkecenter Nord’s setup.

Homerunner manages carrier logic, label generation, tracking, and documentation, while Pakkecenter Nord’s systems support the operational execution in the warehouse.

Martin Ersted Schultz

CTO, Luxplus

Our collaboration

Centralised shipping & logistics integrations

Crisis or not, Coolshop has always aimed to make things crazier, taking what already exists and doing it better says Jacob.

In 2021 they jumped from a five thousand square meter warehouse to twenty two thousand. It is three hundred meters long so efficiency matters.
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A warehouse that size demands optimal processes. Coolshop sends about one point five million parcels a year receives goods from all over the world.

The solution

A scalable foundation for continued growth

With Homerunner handling logistics integrations and automation, Luxplus can expand into new markets with confidence.
The streamlined setup makes it easy to add carriers and scale operations without increasing complexity, supporting Luxplus’ international growth while maintaining a reliable and transparent delivery experience for its members.

Local carriers ensuring fast, flexible delivery options.

Markets opened with seamless cross-border shipping.

57%

Of packages delivered directly to the home for maximum convenience.

Years of strong collaboration with Homerunner, driving growth and efficiency.