From health products to worldwide delivery

Let's dig into...

The story behind  the licorice

SELVEO is a logistics management platform developed by Firtal Group, a tech team within Matas A/S – designed to help e-commerce brands manage orders, stock, warehouse operations, and fulfilment workflows from a single API-first SaaS system. The platform is aimed at providing flexible, scalable logistics technology to businesses ranging from startups to established online retailers.

The challenge

Connecting order management with carrier execution

SELVEO was built to simplify internal logistics processes, but retailers using the platform still needed reliable, scalable connections to external carriers and shipping networks.

Without a unified shipping integration layer, customers faced technical complexity when mapping orders and fulfilment workflows to multiple delivery providers – slowing time to market, increasing manual effort, and complicating international expansion.

Selveo would contribute less value if we didn't have Homerunner, because they have this integration where customers can very, very easily send their orders and get a shipping label without having to go to all sorts of other systems."

Rasmus Dencker

CEO, Selveo

The solution

Unified shipping integrations with Homerunner

Homerunner partnered with SELVEO to provide a centralised shipping and logistics integration layer that connects the platform with carriers and fulfilment partners.

Through Homerunner’s APIs, SELVEO customers gain automated shipping label generation, tracking visibility, and return workflows without building and maintaining custom carrier connections. This integration simplifies operations for SELVEO users and accelerates platform adoption.

The impact

Streamlined logistics and scalable growth

By embedding Homerunner’s integration layer into SELVEO’s logistics ecosystem, Firtal Group strengthened SELVEO’s value as an end-to-end logistics solution.

Retailers using the combined platform can now manage orders, stock, carrier services, and returns from one centralised system – reducing manual tasks, improving reliability, and enabling faster onboarding of new markets and delivery providers.

Local carriers ensuring fast, flexible delivery options.

Markets opened with seamless cross-border shipping.

66%

Of packages delivered to home addresses for added convenience.

Years of strong collaboration with Homerunner, driving growth and efficiency.