From bold idea to one of Denmark's top online wine shops

Let's dig into...

The story behind  the success

Supervin's journey began in the early 2000s, when
founder Mads Jensen was running a supermarket
and noticed how quickly online shopping was
growing. He put the store's wine selection online
as a test, an idea his colleague jokingly labeled
"one of Mads' crazy ideas." But orders kept
coming, proving the concept.
‍
In 2012, Mads sold the supermarket and launched
Supervin. A wine enthusiast who once made wine
at a French chateau, he pushed ahead despite
repeated warnings that the venture wouldn't
survive.

The key driver ...

Fast, reliable and
affordable transportation

As Supervin expanded from 1,500 to 8,500 square
meters, Homerunner became a key logistics
partner. "Everything is digital, and we pack orders
like a major wholesaler. This year alone, we'll
handle around 150,000 orders."
‍
According to Mads, four factors have been
essential to becoming one of Denmark's leading
online wine retailers: competitive prices, trust,
credibility, and secure delivery.

"It's invaluable to have a forward-thinking partner like Homerunner"

Mads Jensen

CEO, SuperVin

Our collaboration

A true partnership

- It's really cool to have such a forward-thinking
front in Homerunner, which helps create and
develop efficient transportation solutions for
private customers.
‍
Homerunner also means that we don't have to
spend a lot of energy on that part of the business,
because we have them to take care of that, says
Mads Jensen about the collaboration.
‍
By co-creating features for the Homerunner
Platform, Supervin help building the system
stronger and better, to benefit all customers.

Delivering astonishing results ...

One bottle at a time

Since Supervin went online building a community for people interested in wine, the business has sky-rocketed and when they launch a new campaign online or share their inspirational videos, it immediately attract customers to the store.

Local carriers ensuring fast, flexible delivery options.

Markets opened with seamless cross-border shipping.

58%

Of packages delivered to home addresses for added convenience.

Years of strong collaboration with Homerunner, driving growth and efficiency.