
Uniq Perler began in 2019 when Pia, struggling with unemployment after a back injury, was asked by her daughter what she truly dreamed of.
Her answer was immediate: “I want to be self-employed making jewelry and selling beads.
Soon after, Pia, Louise, Andreas and Martin launched a small bead and jewelry shop that grew far faster than expected.


Strong social media traction and live shopping sent orders flooding in, and the warehouse emptied as quickly as it filled. What began as a dinner-table dream suddenly became a business growing far beyond what the four founders ever imagined.
But rapid growth came with pressure. The team worked long hours, employees took on overtime, and the workload became overwhelming.
As the pace increased, internal logistics began to fall behind, and the stress started to show, especially for Pia.

Through Business Aalborg, Uniq Perler was introduced to Per, and from that moment, things moved quickly. With Homerunner’s integration, Uniq Perler can now offer multiple carriers with different prices and delivery options, giving the company a level of flexibility they never had before.
“We’ve always wanted to give even the smallest webshops the same opportunities as the big ones,” says Homerunner CEO Per Imer.




The commitments from the customers are one of the key reasons for the succes of Uniq Perler.
Being able to engage the consumers through live-shopping online, the team has reached a creative and craft-minded audience with huge sales numbers as the result.
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Local carriers ensuring fast, flexible delivery options.
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Markets opened with seamless cross-border shipping.
80%
Of packages delivered to parcel lockers for maximum convenience.
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Years of strong collaboration with Homerunner, driving growth and efficiency.