From craft hobby to international shipping

Uniq Perler began in 2019 when Pia, struggling with unemployment after a back injury, was asked by her daughter what she truly dreamed of.

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Her answer was immediate: “I want to be self-employed making jewelry and selling beads.

Soon after, Pia, Louise, Andreas and Martin launched a small bead and jewelry shop that grew far faster than expected.

Strong social media traction and live shopping sent orders flooding in, and the warehouse emptied as quickly as it filled. What began as a dinner-table dream suddenly became a business growing far beyond what the four founders ever imagined.

But rapid growth came with pressure. The team worked long hours, employees took on overtime, and the workload became overwhelming.

As the pace increased, internal logistics began to fall behind, and the stress started to show, especially for Pia.