From Yarn in the Bedroom, to a
Global Export Success

Born out of Covid...

Let's see if people wanna buy yarn during lockdown...

The COVID-19 pandemic led to a high demand for yarn as many people searched for creative activities during the lockdown.

YarnLiving realized the huge growth potential, but also recognized that demand might not continue at the same level after the pandemic.Therefore, they decided to expand their business abroad in 2021.

Supporting a strong community...

Lifelong loyalty with lightning-fast delivery

YarnLiving customers' creativity knows no bounds. That's why the company knows how to respond to customer needs at lightning speed.
And it has been possible with Homerunner by their side, leading to a strong base of lifetime customers.
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Claus Wolff Linde says that the company has realized that customers want to act immediately when they get an idea for a creative project. In fact, it should be "yesterday" that customers receive their yarn.

"With the great shipping solutions we have through Homerunner, we can ship goods at nine in the evening.
Then the customers have them almost overnight or the next day, and they are simply delighted"

Claus Wolff Linde

CEO, YarnLiving

Growing international business

A promising future ahead

YarnLiving is heading into the future with an exuberant energy and a clear ambition to maintain their leading position in the market.
"Our future goals are to maintain our leading role and become better in the markets we are in" says Claus Wolff Linde.

With a mix of experience and innovation, they are ready to shape the next chapter with renewed energy and a sharper strategy. This is of course supported by a continued close collaboration with Homerunner.