Finland is known as the land of a thousand lakes. For you, it can also be known as your next export market. Finland is a growing market and Homerunner has a strong concept for you to add Finland as an export market.
Besides being known for salted liquorice, saunas and the classic Nokia phone, Finland is also a leader in digitalization in Europe. In fact, they overtook Denmark in 2023.
This means that the Finnish market is attractive for online retailers thanks to its 5.5 million inhabitants and great potential for growth.
Homerunner can help you achieve a strong presence in the Finnish market. We've helped over 15,000 business customers deliver parcels safely and quickly to their customers - and we can help you too.
Logistical issues can often stop businesses from scaling to new markets.
At Homerunner, we remove the logistical hurdles and give you a full overview of packages, suppliers, prices and delivery times.
Your freight management becomes so simple that you can easily offer your customers shipping to Finland.
With one system, you can:
- Manage end-to-end parcel shipping
- Collect freight agreements
- Test new markets
- Optimize processes using data
We pick up your parcels from the warehouse and ship them directly to Finland via our reliable freight network. You can always track your parcels to make sure they arrive safely and quickly to your desired destination.
5,6M
Is the total population of Finland as per 2025.
56.000
Euro (€) is the BNP per capita as of 2025.
85.0%
Of the Finnish population lives in the bigger cities.
85.0%
Of the Finnish population find it easy to shop online.
With a population of almost 5.6 million people and a level of digitalization on par with Denmark, Finland is a potentially lucrative market for e-commerce.
While it may not be as obvious as Sweden and Norway for Danish businesses, the Finnish market offers great opportunities.
Adhere to the delivery time you state at the time of purchase
Finnish customers are used to long delivery times, with 3-6 business days being considered normal. But even though Finnish consumers are patient, they always expect you to meet the stated delivery time.
Make sure customers can follow the parcel at all times
Posti, the Finnish Post, is the most recognized local carrier in Finland. But regardless of the distributor, it's important that parcels can be tracked consistently with the same tracking number. This way, you avoid customers having bad experiences with parcels shipped from Denmark.
Consider free returns
Although the requirement for free returns ended in 2014, many Finnish customers still expect this service. Therefore, free returns are a crucial competitive parameter in the Finnish market.
Payment methods
Direct online bank transfer is the most popular payment method among Finnish consumers. Consider alternative methods such as debit cards, PayPal and MobilePay to accommodate different preferences and increase conversions.
While many Finns understand English and some even Swedish, they prefer Finnish communication. That's why it's important to offer Finnish customer service and a phone number in Finnish to boost consumer confidence. If you omit Finnish communication, you risk appearing arrogant to a significant part of the target group that prefers Finnish dialog.
How do the packages get to Finland?
Finland is part of the EU, so no customs documents are required to send parcels to Finland.
How long is the delivery time?
The typical delivery time is 3-5 business days.
Which carriers deliver to Norway?
With Homerunner you can ship with either Posti or Budbee.
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